Our Values

3B Medical Is Committed To Providing Innovative Medical and Consumer Devices. Our Goal Is To Provide The Highest Quality Products That Comply with all Regulatory Requirements and Meet Or Exceed The Market Expectations and Needs of Our Customers, Employees and Investors.



Justin Smith

Chief Executive Officer

Justin is directly responsible for executive management of 3B Medical and for charting 3B Medical’s strategy to position the company as a leader in the sleep, respiratory, and disinfection product space. Before joining 3B Medical, Justin held senior leadership roles in a number of private equity portfolio companies. Prior to that, Justin worked on the healthcare investment banking team at Bear Stearns and on the healthcare investment team at ComVest Partners, a private equity firm with over $4B under management. Justin graduated from the United States Military Academy at West Point with a degree in Aeronautical Engineering and then served in the United States Air Force as an Engineering Officer at Cape Canaveral Air Force Station. Justin is a CFA Charterholder and a member of the CFA Institute.

Leadership Team


Yasser Estafanous

Chief Quality & Regulatory Officer

With a Master Mechanical Engineering degree and over 20 years of experience in GMP and FDA regulations. Yasser brings a wealth of knowledge as 3B’s Director of Regulatory Affairs & Quality Assurance. Functioning as the primary contact for all applicable regulatory and compliance agencies as well as preparing internal documentation for quality and regulatory requirements and interacting with external agencies FDA inspectors and third party auditors. He is responsible for insuring that 3B sleep device development processes comply with the US and international regulations for marketing and sale.

His experience includes assisting Pharmaceutical/Medical equipment companies apply and implement ISO 13485/9001/14971, facilitating the strategic registration of new and exciting products, preparing, reviewing the submission of 510k and PMA, working closely with GMP Suppliers to ensure global regulatory requirements are satisfied. Yasser is also a member of RAPS.

Henry Anderson

Chief Financial Officer

Henry Anderson manages 3B’s finance and accounting teams, and works closely with the rest of the 3B executive team on strategic issues facing the company. He previously worked as an investor helping mid-size companies grow profitably. Henry graduated from Dartmouth College and attended the Wharton School for his MBA. In his spare time, he enjoys trail running and well-crafted crossword puzzles.

Jose Llana, M.D.

Vice President, Global Sales

Dr. Jose Llana is 3B Medical‘s National Director of Sales. Dr. Llana left private practice to enter into the sleep device and Pharmaceutical industry. As a Territory Manager with Philips Healthcare, Dr. Llana regularly received Phillips’ Territory Manager of the Year. With a wide and expansive background in homecare and hospital respiratory products, Dr. Llana is a valuable contribution to the 3B team. Dr. Llana is happily married with a beautiful family of 5 children and 2 grandchildren.

Katherine Royster

VP, Sales and Marketing

Katherine joins 3B with over two decades of experience in the Sleep and Respiratory Market.

A member of the SimplyGo Mini ™ Product Launch Team, Katherine served as the Senior Marketing Manager for Oxygen Therapy at Philips in North America. Working closely with the field sales organization, she was responsible for generating marketing materials, sales training programs, and creating innovative customer programs.

Prior to Philips, Katherine served in progressive roles in Sales, Sales Management, Marketing and Sales Training for various national and regional DME companies, including Apria and Air Products Healthcare. Katherine has managed large inside and outside sales organizations, as well as built Sales Training and Customer Service Training programs from the ground up for both new and existing employees. Katherine has a deep understanding of the unique challenges DME businesses face providing the best possible patient service while remaining profitable.

After work, you are most likely to find Katherine lacing up her shoes to hit the mountain trails of the Desert Southwest or traveling to South Florida to visit with her family.

Ted Jagger

Vice President, Product Development

Ted Jagger is Vice President for Product Development at 3B Medical. He is charged with researching new technology and spearheading 3B’s product development. Mr. Jagger is a results-oriented hands-on leader with 20 years’ experience in the Medical Device field. He has deep experience and understanding in respiratory devices for patients. He has many additional years in the engineering design, manufacturing and factory automation field. He has enjoyed 30+ years leading teams in product design, concept through production. Mr. Jagger is also the named inventor on over 20 related patents. Mr. Jagger received a Bachelor of Mechanical Engineering from the University of Minnesota. He has a ME professional engineering license.


Desiree Thomas-Greenidge

Finance and HR Manager

Desiree Thomas- Greenidge brings more than 20 years experience as an Accounting professional and experience in HR and Risk Management to 3B Medical. She is responsible for supervising all aspects of 3B Medical’s financial accounting. As an MBA graduate she embraces the core values of integrity and growth and is an integral part of 3B Medical’s senior management team.

James Bohannon

Director of Customer Experience

James is a decorated wartime Navy veteran having served honorably through Desert Storm and he brings over 25 years of leadership and professional experience to 3B Medical. Having served in various roles across industries, James has excelled as a Vice President of Sales for a multi-location Printing Company as well as a Senior Marketing Executive overseeing several states for a global provider of collision replacement auto parts. Subsequent to that James served as a Process Engineer for a multi-location Dye-sublimated printing company. James also served as a Senior Regional Account Manager for AllRegs a division of Fannie Mae overseeing 14 states and territory representatives while providing Banks, Underwriters, and Mortgage companies the resources to maintain their professional certifications as they navigated the landscape after the economic downturn. Winning many professional awards along the way James remains customer focused and driven to provide the best experience for all.

Angela Giudice

Director of Clinical Education

Angela Giudice, RPSGT – Angela Giudice is the Clinical Education Director for 3B Medical. With over 20 years of clinical experience in the sleep industry, Angie develops training materials for both customers and employees of 3B Medical. Angela also assists the product development team in helping to identify new products to bring to market. In her spare time, Angela is an Equestrian Trainer with a lifelong love of horses and a mother of four children.


Alex Lucio


3B Medical was founded by Tom Thayer, Sr and Alex Lucio, who recognized a need to bring innovative and exciting new products to the respiratory space. Alex has shaped 3B Medical’s product portfolio from company inception and he constantly searches for new and innovative products to bring to market. Alex Lucio is also the named inventor on several of 3B’s new product patents. In his role as Founder,  Alex continues to offer guidance and strategy  to position the 3B Medical  as a global leader in the disinfection, sleep and respiratory product space.

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Risk-Free Guarantee

With our Risk-Free Guarantee, you can try out different mask styles and return the ones you decide not to keep for free (within 30 days)

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For support, see our Frequently Asked Questions section. If you need additional support, feel free to call or email us

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Same-Day Shipping

Your order must be placed before 2 p.m. (EST) to ship same-day

Happy Client Testimonials

The order process was quick and easy. I appreciated the emails letting me know the status of my order. The packaging of the product was fantastic.

Dan B,
September 10, 2020

Lumin has been a great investment. It allows me to clean all of the accessories I use for my sleep device.

Rodolfo C,
June 3, 2020

Worth the money!! Easy to use and gets the job done.

IL – JULY 15, 2018